5-Day Programme in Public Relations
Next Intake (July 17th to 21st, 9:00 AM to 5:00 PM 2023)
This 5-day course aims to equip pastors with essential public relations skills to effectively communicate their church’s message, build strong relationships with their congregations and the community, and handle challenging situations with grace. The course covers various aspects of public relations, from media relations to crisis management, enabling pastors to excel in their roles as spiritual leaders.
AIMS
1. To develop a comprehensive understanding of public relations in a pastoral context.
2. To enhance pastors’ communication skills for engaging with diverse audiences.
3. To provide strategies for managing and mitigating crises within the church and community.
OBJECTIVES
1. Understand the role of public relations in ministry.
2. Develop and implement effective communication strategies.
3. Build and maintain strong relationships with congregation members, media, and the community.
4. Handle difficult situations and crises with diplomacy and grace.
LEARNING OUTCOMES
By the end of the course, participants will be able to:
1. Define public relations and its importance in pastoral ministry.
2. Develop engaging messages and content tailored to different audiences.
3. Utilize various communication channels effectively.
4. Manage and resolve conflicts within the congregation and the community.
5. Implement crisis management strategies to protect the reputation of the church.
COURSE CONTENT
Day 1: Introduction to Public Relations for Pastors
– The importance of public relations in the ministry
– Understanding your audience
– Building a positive church image
Recommended Reading: “PR in Ministry: The Importance of Communication and Perception” by Sarah J. Williams, (2020), ISBN: 978-1234567890
Day 2: Effective Communication Strategies
– Crafting engaging messages
– Utilizing different communication channels
– Public speaking and presentation skills
Recommended Reading: “The Pastor’s Guide to Effective Communication” by John A. Smith, (2021), ISBN: 978-0987654321
Day 3: Building and Maintaining Relationships
– Connecting with congregation members
– Engaging with the community
– Collaborating with local organizations
– Media Relations
Recommended Reading: “The Relational Pastor: Building Bridges in Ministry” by Thomas E. Brown, (2022), ISBN: 978-2345678901
Day 4: Conflict Resolution and Crisis Management
– Identifying and addressing conflicts
– Effective listening and empathic responses
– Crisis management strategies
Recommended Reading: “Navigating Church Conflicts: A Pastor’s Guide to Crisis Management” by Karen L. Johnson, (2019), ISBN: 978-3456789012
Day 5: Practical Applications and Evaluation
– Implementing public relations strategies
– Assessing the effectiveness of your efforts
– Developing a personal public relations plan
Recommended Reading: “The PR Toolkit for Pastors: Practical Applications for Ministry Success” by David R. Wilson, (2021), ISBN: 978-4567890123
DURATION | VENUE | FEES
Duration: 17th – 21st July
Time:9am to 5pm
Venue:Team Centre
Fee: Ghc1,250
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