5-Day Programme in Social Media
Next Intake (July 17th to 21st, 9:00 AM to 5:00 PM 2023)
This 5-day course is designed to equip pastors with essential social media skills to enhance their ministry’s reach, engagement, and impact. Participants will learn best practices for various social media platforms, content creation, and management tools while maintaining a strong spiritual and pastoral presence online.
AIMS
- To educate pastors on the importance of social media in ministry today.
- To provide practical skills in utilizing various social media platforms.
- To promote responsible and effective online communication for ministry growth.
OBJECTIVES
1. Understand the relevance and potential of social media for ministry.
2. Acquire knowledge of different social media platforms and their unique features.
3. Develop content creation and management strategies that align with pastoral goals.
4. Learn ethical guidelines and best practices for online pastoral presence.
LEARNING OUTCOMES
By the end of the course, participants will be able to:
1. Navigate and utilize various social media platforms effectively.
2. Create engaging content that reflects their ministry’s values and goals.
3. Implement a social media strategy to grow and maintain their online presence.
4. Apply ethical guidelines and best practices for a responsible and impactful online ministry.
COURSE CONTENT
Day 1: Introduction to Social Media for Ministry
– The importance and relevance of social media in today’s world
– Overview of different social media platforms
– Assessing your ministry’s needs and goals
Recommended Readings:
1. Kemp, S. (2022). Digital 2022: Global Digital Overview. DataReportal. ISBN: N/A
Day 2: Platforms and Best Practices
– Facebook, Instagram, Twitter, and LinkedIn for ministry
– Best practices for each platform
– Live streaming and video content
Recommended Readings:
1. Zimmerman, J., & Sahlin, D. (2019). Social Media for Church Leaders: A Comprehensive Guide. Zimmerman Church Marketing. ISBN: 978-0578429541
Day 3: Content Creation and Management
– Developing engaging content that reflects your ministry’s values
– Content scheduling and management tools
– Understanding analytics and measuring success
Recommended Readings:
1. Gaskell, N. (2020). The Church Social Media & Communications Toolkit. SPCK Publishing. ISBN: 978-0281084400
Day 4: Ethical Guidelines and Best Practices
– Protecting privacy and maintaining pastoral boundaries
– Addressing sensitive topics and handling online conflict
– Digital evangelism and discipleship
Recommended Readings:
1. Soukup, C. (2017). Communicating Online: Christian Ethics for a Digital Age. Fortress Press. ISBN: 978-1506433445
Day 5: Developing a Social Media Strategy
– Setting goals and objectives for your online presence
– Building a social media team and assigning roles
– Evaluating and adapting your strategy over time
Recommended Readings:
1. Magnuson, S. (2018). The Social Church: A Theology of Digital Communication. Moody Publishers. ISBN: 978-0802413146
DURATION | VENUE | FEE
Time:9am to 5pm
Venue:Team Centre
Fee: Ghc1,250
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